“Adopt a pet. The stories will follow.”
Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan
Delightfully charming & promising.
The shit kids say, eh? Maybe we should listen more.
I think the idea and concept of this is super strong, but it took too long to get to the end — it almost lost the power of its message for me. But I think this is the kind of media and message that needs to be relayed to the masses — if you are going to use public communication for something, don’t discount an effort and cause like this.
when my partner and I strike concept gold
ready to take the world by bicep
Best feeling in the world!!!!
Anger and passion fuel one another. I love it. Just a warning, this guy’s favorite word ain’t no pretty little adjective.
A post it idea from the School of Visual Arts in NY.
Wow! Great insight/product benefit right here. Do you guys feel like it was effectively executed? I love it but feel like one of my profs would say it doesn’t read quick enough. I think it’s great though. :)
(via ethicsinadvertising)
CANNES LIONS: The Young Lions Creative Academy with Bob Isherwood
This year, the Festival is launching a brand-new academy for young creatives already working in the industry. Headed by creative legend Bob Isherwood, the new learning programme aims to give these young creatives the space to develop their talent and expand their personal creativity. It is held at the Cannes Lions Festival, 17-23 June 2012. [excerpt]
Can I just say that I am madly jealous of those who are attending this academy for a multitude of reasons? But first and foremost, they’re going to be led by Bob Isherwood! He spoke at my school this year and I was super inspired by his life story and by his passion for creativity.
(Source: canneslions.com)
"Design gains value as it moves from hand to hand; context to context; need to need. If all of this movement harmonizes, the work gains a life of its own, and turns into a shared experience that enhances life and inches the world closer to its full potential."
- Frank Chimero in The Shape of Design. (via explore-blog) (Source: , via explore-blog)
go CRAZY!! theme by Jason Quartz
