February 2012
37 posts
Global Agency Landscape →
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happy birthday to yoli! ;)
- phim
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14 Romance-Themed Ads for You Cheeseheads Out...
adverve:
Because in Ad Land, there’s always a happily-ever-after if you’re clutching the right beverage or lying in the right bed. It’s a simpler place, where love is carefully posed to look eternal and ephemeral at once. Sometimes it feels like life spends most of our time proving to us it doesn’t really work that way.
Only You Can Prevent Forest Fires. & Friends Don't... →
“Loose Lips Sink Ships.” “Take a Bite Out of Crime. “A Mind is a Terrible Thing to Waste.” You’ve heard these slogans, right? Whether you’re old enough to remember them or they’re familiar because they’ve seeped through our popular culture (Rosie the Riveter paraphernalia is everywhere these…
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AdSwag: The creative process in 5 steps. →
ad-swag:
The creative process moves through five stages.
It begins with Preparation—an analytical time when the basic information or skills are assembled.
It continues on to Incubation–a more intuitive and subconscious time in which you connect the dots in a default state.
If you stick with…
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“All of us who professionally use the mass media are the shapers of society. We...”
– Bill Bernbach, via Mary Wells Lawarence’s A Big Life (in advertising)
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Link to AdAge’s quick run through of Super Bowl ads (clients/agencies/synopses/etc.).
Cheers!
- P
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[Forbes] Why Super Bowl Ads Suck
Intro:
Lee Garfinkel and Steve Hayden are too gentlemanly to used the “s” word in polite conversation, but they’ll admit that they spend much of Super Bowl Sunday in facepalm mode, wondering just what those other agencies were thinking. We’ll say it for them: Most Super Bowl Ads Suck. But why? [click source link for answer]
Favorite point:
It’s Hard: Hayden adds an important coda....
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[AdAge] How to Sound Smart During the Big Game
Matthew Creamer put together a great article that sums up different points about Super Bowl ad culture.
Preview:
Because you work in advertising or media, a little more is expected of you when it comes to Super Bowl advertising knowledge. It’s not enough to mindlessly chuckle along with the masses at the CareerBuilder monkeys or Volkswagen’s body-image-obsessed canine. You need to...
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[AdAge] Aging in Adland: The Gray-Hair Phobia...
[56 year old] Mr. Shea has built websites and filled them with content. He has created online games. He has devised TV, print and radio ads working for agencies big and small — and won awards along the way. Witty, quick and pleasantly self-deprecating, he carries a conversation.
Yet time and again during his job search he received polite rejection letters explaining that his background,...
January 2012
48 posts
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Best of Ogilvy Volume 3 →
^ check out ogilvy’s latest works via the link above :)
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David Ogilvy on Copywriting →
youmightfindyourself:
April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for...
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[AdAge] Study: Only 1% of Facebook 'Fans' Engage...
Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters…
For more information, check out the source link.
What do you guys think of this?
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“Fact of the Day: The iPhone by itself, in 3 months, brought in more revenue for...”
– (via ad-swag)
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