“A Glass of Water” campaign - Saatchi & Saatchi Sweden

How do you get drivers to make a 10% fuel saving overnight without changing their vehicles or the number of trips they are planning to make? The seemingly unlikely answer: A glass of water.

Saatchi & Saatchi Sweden’s ‘Glass of Water’ campaign encouraged people to become eco-drivers as part of Toyota’s ultimate goal of achieving zero emissions from vehicles.

Also worth mentioning: The number of non-Toyota owners who would consider buying a Toyota rose by 150%.

Read more here.