According to ABC News and The Huffington Post, the health organization Children’s Healthcare of Atlanta launched its Strong 4 Life campaign to raise awareness in Georgia about the childhood overweight and obesity crisis (40% of children in Atlanta are overweight or obese).

The campaign includes print, outdoor and TV spots, which show actual overweight Georgia children.

Many mothers and individuals across the nation became upset that the campaign messages are too “blunt”, ineffective and shameful, while others think the straightforward approach is okay.

There was an #Ashamed Twitter chat Friday Jan. 27 to tell the health organization how harmful the ads are to children and share ideas about how to approach childhood obesity.

Some public health experts fear Children’s Healthcare of Atlanta’s Strong4Life campaign is too blunt to cultivate action. Still, the group is standing by its decision to feature the ads to raise awareness about childhood obesity.

What do you think of these ads? Do you think the straightforward approach is appropriate or are the ads too harsh? • TV spot • Print ad