[Forbes] Why Super Bowl Ads Suck

Intro: 

Lee Garfinkel and Steve Hayden are too gentlemanly to used the “s” word in polite conversation, but they’ll admit that they spend much of Super Bowl Sunday in facepalm mode, wondering just what those other agencies were thinking.  We’ll say it for them: Most Super Bowl Ads Suck. But why? [click source link for answer]

Favorite point: 

It’s Hard: Hayden adds an important coda. Advertising is more art than science. And sometimes even a great team with a great concept that’s carefully executed will produce a spot that falls flat. While he’s happy to take credit for the brilliant 1984, Hayden notes that the very next year he headed a creative team that produced a spot called Lemmings that was so disastrously unsuccessful that it almost killed Apple.  Here’s a link to Hayden’s first-person story of perhaps the most spectacular failure in Super Bowl advertising history.

http://www.forbes.com/sites/allenstjohn/2012/02/02/the-super-bowl-ad-that-almost-killed-apple/

Thanks to my prof who forwarded this article ^^