Cute Citi Ad: Can Money Buy Happiness?
I know everyone says that money can’t buy happiness, but I truly believe that having money makes happiness come a little more easily. I mean, think about the things that make us happy — vacations with our family, dinner with friends, Christmas presents. None of them are free!
That’s why I think this simple Citi billboard is so brilliant. It speaks to the fact that saving money allows you to “live richly.”
Aww I remember seeing this a few years back in one of my ad classes. This ad never fails to make me smile!
