feed me creative

karenhurley: Aspirina. And the stronger version. This campaign...

lycheepier — Fri, 24 May 2013 10:54:16 -0400

Aspirina. And the stronger version.

This campaign won at the London International Awards 2012.

patcdoyle: Brilliant print campaign where the headline is the...

lycheepier — Wed, 22 May 2013 14:03:26 -0400

Brilliant print campaign where the headline is the visual, where art direction is subtle and the content hits home! Hat’s of to Mount Sinai!

wonderful.

27 Things Advertising People Know To Be True via...

lycheepier — Wed, 22 May 2013 14:01:00 -0400

27 Things Advertising People Know To Be True via BuzzFeed

7. Clients always want the logo to be BIGGER.

— found via meg :)

dozens-of-us: anythingphotography: The Cycle of Abuse...

lycheepier — Mon, 06 May 2013 23:01:01 -0400

dozens-of-us:

anythingphotography:

The Cycle of Abuse Illustrated Through Single Photos and Multiple Models

Statistics show that 70% of people who are abused as children will grow up into adults who will in turn abuse children. A recent awareness ad campaign by Mexican organization Save the Children shared this fact in single photographs that are both creative and difficult to stomach.

The advertisements were originally published back in May 2012, and were created by Mexican agency Y&R and photographer Ale Burset.

Each one uses five models showing one individual at different stages of life. In the foreground, the individual is experiencing abuse as a child. Older versions of the abused child grow up as they walk across the background of the frame, and turn into the original abuser by the time they walk a full circle.

“70% of abused children turn into abusive adults. Donate at savethechildren.mx,” the advertisements say.

This is… /terrifyingly/ well-done.

when I stop everything because the most amazing idea ever just permeated my brain

lycheepier — Fri, 03 May 2013 11:12:32 -0400

thisadvertisinglife:

The latest JCPenney spot. Thoughts?

lycheepier — Wed, 01 May 2013 13:15:25 -0400

The latest JCPenney spot. Thoughts?

Nathan Sorrell, overweight jogger from famous Nike ad, loses 32...

lycheepier — Fri, 26 Apr 2013 15:00:26 -0400

Nathan Sorrell, overweight jogger from famous Nike ad, loses 32 pounds. http://adweek.it/14WqIyR

Video

lycheepier — Wed, 24 Apr 2013 12:01:29 -0400

richardthecat: If you haven’t yet (and you’re human, so I’m not expecting much) remember to try...

lycheepier — Wed, 24 Apr 2013 01:07:23 -0400

richardthecat:

If you haven’t yet (and you’re human, so I’m not expecting much) remember to try your hand at creating your own Richard meme. You could even win some cash to The Home Depot - and more importantly, you could create a masterpiece starring me. It’s a win-win. Try it meow: Create a Meme to Win!

That delightful moment when you see a digital idea survive and persist through more than just its initial inception. I get the feeling the copywriter(s) on this account must be enjoying themselves. I’d be anyway…

explore-blog: Marie Curie

lycheepier — Tue, 23 Apr 2013 21:00:44 -0400

explore-blog:

Marie Curie

Video

lycheepier — Tue, 23 Apr 2013 12:01:02 -0400

via hello sandwich who left this translated comment: By the...

lycheepier — Mon, 22 Apr 2013 22:00:00 -0400

via hello sandwich who left this translated comment:

By the way, that SAGAWA 急便 TVC at the top of this post almost makes me teary. The words roughly translate as “Even on a rainy day, even on a windy day, West or East, we will go…’ and so on.

The “iku (go)” part at the end is so cute and cheerful!

the story sells itself from the get go. love it!

lycheepier — Mon, 22 Apr 2013 12:01:24 -0400

the story sells itself from the get go. love it!

We don’t know how French ad agency Fast Mood was able to...

lycheepier — Sun, 21 Apr 2013 23:19:43 -0400

We don’t know how French ad agency Fast Mood was able to pull this off and so quickly; but, they did. They got four of the major sportswear brands including Nike, Puma,Adidas, and New Balance to cosponsor an ad for Boston that simply stated, “Today we are all in the same team.” An incredibly moving print piece.

“Never Forget” Nike, Puma, Adidas & New Balance - Fast Mood

Great work!

Video

lycheepier — Sun, 21 Apr 2013 12:01:22 -0400

Video

lycheepier — Sat, 20 Apr 2013 12:01:08 -0400

There’s something about ads in the sports genre…

lycheepier — Fri, 19 Apr 2013 12:01:11 -0400

There’s something about ads in the sports genre…

"I think that the worst thing that you can do when you’re trying to improve is to try to change your..."

lycheepier — Fri, 19 Apr 2013 03:30:15 -0400

“I think that the worst thing that you can do when you’re trying to improve is to try to change your portfolio for everybody you meet. I see a lot of students who have changed their books over and over again because they’re trying to tailor it to what they think the agency they’re going into wants to see, and it ends up not being their portfolio anymore. And, if they do get a job off of it, the book that was hired isn’t really representative of what they can do or want to do, and it never ends up being [good]. Because they went into an agency that doesn’t really want them but they want this sort of construct that was hired, and then the team can’t really deliver it day-to-day. And they don’t want to. And that’s an unhappy marriage. So I think if you stay true to yourself, work really, really hard, and do interesting things, interesting things will happen to you.”

- Nick Strada, AKQA

An older piece. I was surprised to see some negative comments on...

lycheepier — Fri, 19 Apr 2013 02:30:24 -0400

An older piece. I was surprised to see some negative comments on this, but then again, anything goes when it comes to YouTube/online comments in general…

"When I was trying to get into a good agency, I had a very solid portfolio that I would send around...."

lycheepier — Fri, 19 Apr 2013 02:26:22 -0400

“When I was trying to get into a good agency, I had a very solid portfolio that I would send around. And I was getting reasonably good responses from it. It was a very tight, solid book. But then I finally sent it to Tim Hanrahan who was working at Wieden+Kennedy at that time and he was the one who really encouraged me. He was the one who told me, “Yeah, this is a very solid book, but it’s kind of like every other book I see. I’d like to see something that represents you more.” And at that point, I stopped…I had been making a book that I thought would get me hired at an ad agency instead of making a book that I was in love with. And at that point, I threw out almost everything in my book and started over. And I stopped thinking about what any creative director, or any ad agency would think–my only criteria was: “Does this honestly represent something that I personally love and think is hilarious?” And if I couldn’t answer yes to that question, it didn’t go in. And so, with that standard in mind, I worked for I think about a year, and when I finished that, I sent it to Wieden+Kennedy, and I got a call from them within 24 hours. So I’m a big believer in figuring out what you love and trying to hold your book to that standard.”

- Jason Bagley, W+K