Brilliant print campaign where the headline is the visual, where art direction is subtle and the content hits home! Hat’s of to Mount Sinai!
wonderful.
27 Things Advertising People Know To Be True via BuzzFeed
7. Clients always want the logo to be BIGGER.
— found via meg :)
(Source: BuzzFeed)
The latest JCPenney spot. Thoughts?
If you haven’t yet (and you’re human, so I’m not expecting much) remember to try your hand at creating your own Richard meme. You could even win some cash to The Home Depot - and more importantly, you could create a masterpiece starring me. It’s a win-win. Try it meow: Create a Meme to Win!
That delightful moment when you see a digital idea survive and persist through more than just its initial inception. I get the feeling the copywriter(s) on this account must be enjoying themselves. I’d be anyway…
via hello sandwich who left this translated comment:
By the way, that SAGAWA 急便 TVC at the top of this post almost makes me teary. The words roughly translate as “Even on a rainy day, even on a windy day, West or East, we will go…’ and so on.
The “iku (go)” part at the end is so cute and cheerful!
I think that the worst thing that you can do when you’re trying to improve is to try to change your portfolio for everybody you meet. I see a lot of students who have changed their books over and over again because they’re trying to tailor it to what they think the agency they’re going into wants to see, and it ends up not being their portfolio anymore. And, if they do get a job off of it, the book that was hired isn’t really representative of what they can do or want to do, and it never ends up being [good]. Because they went into an agency that doesn’t really want them but they want this sort of construct that was hired, and then the team can’t really deliver it day-to-day. And they don’t want to. And that’s an unhappy marriage. So I think if you stay true to yourself, work really, really hard, and do interesting things, interesting things will happen to you.
— Nick Strada, AKQA
(Source: breakinginbook.com)
When I was trying to get into a good agency, I had a very solid portfolio that I would send around. And I was getting reasonably good responses from it. It was a very tight, solid book. But then I finally sent it to Tim Hanrahan who was working at Wieden+Kennedy at that time and he was the one who really encouraged me. He was the one who told me, “Yeah, this is a very solid book, but it’s kind of like every other book I see. I’d like to see something that represents you more.” And at that point, I stopped…I had been making a book that I thought would get me hired at an ad agency instead of making a book that I was in love with. And at that point, I threw out almost everything in my book and started over. And I stopped thinking about what any creative director, or any ad agency would think–my only criteria was: “Does this honestly represent something that I personally love and think is hilarious?” And if I couldn’t answer yes to that question, it didn’t go in. And so, with that standard in mind, I worked for I think about a year, and when I finished that, I sent it to Wieden+Kennedy, and I got a call from them within 24 hours. So I’m a big believer in figuring out what you love and trying to hold your book to that standard.
— Jason Bagley, W+K
(Source: breakinginbook.com)
It’s tough, I know. Cold calling or writing isn’t effective. Making some attention-getting mailer may be funny but also may just be annoying. Persistence and focus on your goal—there’s no substitute for that. Keep your head up. Just because you don’t have a job and the guy next to you just got one doesn’t mean you suck, it just means he got a job. I stressed so much in school my last quarter because other people were getting jobs that I would wake up at 5 a.m. and go running. I don’t run. I hate running. But I thought someone’s gain was my loss. And looking back, I should have realized what they were doing didn’t matter—all I really had to do was stay focused on my goal.
— Ted Royer, Droga5
(Source: breakinginbook.com)
The Book That Can’t Wait.
perfection.
